its not always glamorous

Would you buy these pants?

I came across this cartoon online and feel the artist expresses a point we are trying to get across, that celebrity endorsement has a huge effect on bussiness repersentation.
As the bussiness will be saved from a single celebrity, a conclusion can be made that there is a direct relation between everyday choices and celebrity endorsement.

application of relevant theories to essay

The source credibility model as well as the source attractiveness model are both good examples of where where can theorise our project.

the source credibility model explains how if a celebrity is a reputable or from a trustworthy source then consumers are more likely to have confidence in them. for example when Stormzy is used to advertise Adidas people are more likely to be influenced because he is someone who is typically seen as cool and urban. this attracts the audience which JD and other stores that sell Adidas are targeting.

similarly the source attractiveness model suggest that we are more likely to be attracted to someone who is physically more appealing which is also true and can be related to the celebrities we have chosen.

good luck with the essay we only have one day left.

is celebrity influence different in different countries

celebrity influence is different in different countries because celebrities in India are worshipped. screenshot below shows someone who prayed for shah rukh khan when they went to pilgrimage to Makkah. I've never seen any hollywood star being worshipped to this level. so celebrity influence vary from different countries

 This screenshot is a description of a youtube video. https://www.youtube.com/watch?v=u5j0HUJw_ZQ

trailer 2 of the movie to have a more of a idea even im influenced by this celebrity Shah Rukh Khan

They have made a movie in bollywood about Shahrukh Khan and how crazy a fan is for him

This movies portrays how celebrity influence people and how they become obsessed. The movie is fictional but they knew celebrities influence the individulas. If that was not the case they won't of have made this movie

celebrity impact in the lives of people

Celebrities create impact in the lives of people. 

• They can inspire people with their talent, hard work, sincerity,style etc.
• Being celebrities, whatever they do are magnified, be it a good deed or bad deed. Their sense less actions, bad decisions can be misleading.
• Suppose if the love for their favorite celebrity is at extreme level, people tend to forget their own responsibilities, they may not be able to accept the mistake done by their favorite celebrity or sometimes they try to justify their mistakes, which is actually deviating them from the truth.
• The way , celebrities handle problems, relationships, lead personal life can be anexample for people.

Celebrities have the power to communicate or to have reach with large people. They are the leaders to their followers. They must  have the sense of responsibility to guide their followers for a better living.