Marx analysis

“Commodities therefore a mysterious thing, simply because in [them] the social character of men’s labour appears to them as an objective character stamped upon the product of that labour; because the relation of the producers to the sum total of their own labour is presented to them as a social relation, existing not between themselves, but between the products of their labour” (Marx, 1967, 320). This theory of commodity fetishism is correct because from our project we found out that student with very little finance who have never met the celebrity’s but they are willing to pay large sums of money for their product and more interestingly from our research we found out that consumers don’t pay to see celebrity’s for their good company but rather for economic status. This shows celebrity’s does affect individual choices.