Leon Trotsky

Leon Trotsky (‘Habit and Customs’, 1923) recognises patterns or habits are necessary part of life so this links to our project as we notice that in some cases our interviewees were subconsciously influenced by brand for example in one of the interviews she only came to realise that she buys puma because of Rihanna endorsing it hence this provides evidence to suggest this has become a norm or a habitual experience which affects our individual choices. Leon also states everyday life is full of customs related directly to the forms of social or political organisation, we can relate to this with celebrity endorsement for example we see Nike, Hugo Boss and H&M using celebrity’s as there main image on public transport, on the media and when we you go shopping this affects our everyday life. 

Written by

Mehraj Zaman