application of relevant theories to essay

The source credibility model as well as the source attractiveness model are both good examples of where where can theorise our project.

the source credibility model explains how if a celebrity is a reputable or from a trustworthy source then consumers are more likely to have confidence in them. for example when Stormzy is used to advertise Adidas people are more likely to be influenced because he is someone who is typically seen as cool and urban. this attracts the audience which JD and other stores that sell Adidas are targeting.

similarly the source attractiveness model suggest that we are more likely to be attracted to someone who is physically more appealing which is also true and can be related to the celebrities we have chosen.

good luck with the essay we only have one day left.