its not always glamorous

Would you buy these pants?

I came across this cartoon online and feel the artist expresses a point we are trying to get across, that celebrity endorsement has a huge effect on bussiness repersentation.
As the bussiness will be saved from a single celebrity, a conclusion can be made that there is a direct relation between everyday choices and celebrity endorsement.

application of relevant theories to essay

The source credibility model as well as the source attractiveness model are both good examples of where where can theorise our project.

the source credibility model explains how if a celebrity is a reputable or from a trustworthy source then consumers are more likely to have confidence in them. for example when Stormzy is used to advertise Adidas people are more likely to be influenced because he is someone who is typically seen as cool and urban. this attracts the audience which JD and other stores that sell Adidas are targeting.

similarly the source attractiveness model suggest that we are more likely to be attracted to someone who is physically more appealing which is also true and can be related to the celebrities we have chosen.

good luck with the essay we only have one day left.

is celebrity influence different in different countries

celebrity influence is different in different countries because celebrities in India are worshipped. screenshot below shows someone who prayed for shah rukh khan when they went to pilgrimage to Makkah. I've never seen any hollywood star being worshipped to this level. so celebrity influence vary from different countries

 This screenshot is a description of a youtube video. https://www.youtube.com/watch?v=u5j0HUJw_ZQ

trailer 2 of the movie to have a more of a idea even im influenced by this celebrity Shah Rukh Khan

They have made a movie in bollywood about Shahrukh Khan and how crazy a fan is for him

This movies portrays how celebrity influence people and how they become obsessed. The movie is fictional but they knew celebrities influence the individulas. If that was not the case they won't of have made this movie

celebrity impact in the lives of people

Celebrities create impact in the lives of people. 

• They can inspire people with their talent, hard work, sincerity,style etc.
• Being celebrities, whatever they do are magnified, be it a good deed or bad deed. Their sense less actions, bad decisions can be misleading.
• Suppose if the love for their favorite celebrity is at extreme level, people tend to forget their own responsibilities, they may not be able to accept the mistake done by their favorite celebrity or sometimes they try to justify their mistakes, which is actually deviating them from the truth.
• The way , celebrities handle problems, relationships, lead personal life can be anexample for people.

Celebrities have the power to communicate or to have reach with large people. They are the leaders to their followers. They must  have the sense of responsibility to guide their followers for a better living.

Our conversation on whats app

Instagram

Here are some screenshots of the instagram page we had created for M.U.S which was used during our intervention at T.K Max 

Marx analysis

“Commodities therefore a mysterious thing, simply because in [them] the social character of men’s labour appears to them as an objective character stamped upon the product of that labour; because the relation of the producers to the sum total of their own labour is presented to them as a social relation, existing not between themselves, but between the products of their labour” (Marx, 1967, 320). This theory of commodity fetishism is correct because from our project we found out that student with very little finance who have never met the celebrity’s but they are willing to pay large sums of money for their product and more interestingly from our research we found out that consumers don’t pay to see celebrity’s for their good company but rather for economic status. This shows celebrity’s does affect individual choices.

FRED objectives by Rajesh

http://www.rajeshlalwani.com/post/why-cant-we-too-have-a-rating-system-for-celebrities/-100

interesting read we found that relates to our rationale and provides a framework for successfully implementing the FRED objectives. This acts as a guideline for us  to implement celebrity endorsement successfully.

Leon Trotsky

Leon Trotsky (‘Habit and Customs’, 1923) recognises patterns or habits are necessary part of life so this links to our project as we notice that in some cases our interviewees were subconsciously influenced by brand for example in one of the interviews she only came to realise that she buys puma because of Rihanna endorsing it hence this provides evidence to suggest this has become a norm or a habitual experience which affects our individual choices. Leon also states everyday life is full of customs related directly to the forms of social or political organisation, we can relate to this with celebrity endorsement for example we see Nike, Hugo Boss and H&M using celebrity’s as there main image on public transport, on the media and when we you go shopping this affects our everyday life. 

Written by

Mehraj Zaman

  

Who are you wearing?

This video by CCTV America demonstrates the level business's will go in order to get a celebrity to endorse their brand. It also shows how the clothes celebrities wear out and out influences the individuals choice.

Are YOU swayed by a famous face? Women buy twice as many celebrity-endorsed products as men

http://www.dailymail.co.uk/femail/article-2641476/Susceptible-women-buy-twice-celebrity-endorsed-products-men.html

Final project video

Our final project video

After two days of recording i thought it would be a good idea to do a shop intervention. After i proposed the idea to Unal and Mehraj we decided to take our t shirt into TMax and try to convince them that they sold our t shirt. It work as they tried charging us 9.99 for the t shirt. The reason we decided to use TMax is because they are focused on selling factory faulted branded goods. If we convinced them that the brand was real using our celebrity photos we could portray the level of celebrity endorsement in todays society. They ended up being convinced due to my 'excitement' that Ronaldo also wears this brand.

Watch out for our posters we placed randomly around the university campus. Through our research and recording we noticed that perhaps mentioning that the brand was previously advertised in another country where it was been rather successful (in our case portugal due to the picture of ronaldo)  the story would be more beleivable. Hence we have noted on the poster that there is a new upcoming UK launch. If you do happen to see these poster please let us know what you think of it.

M.I.A REWEAR IT

H&M have recently used the upcoming artist M.I.A to promote their brand it's not just promoting H&M she's promoting recycling as you watch the video you will see her saying rewear it. This also makes H&M look environmentally friendly as more and more people are getting concerned with the environment now.

After the first day of recording

After the first day of filming, we have gotten a variety of responses. The majority of people bought into the brand and accepted that somewhere along the line a celebrity had influenced their own fashion 'identity'. Most people claimed that rather than being influenced by celebrities they feel more influenced by their friends and relatives. From this we concluded that celebrity endorsement can be seen like a chain:
Brand -> Celebrity paid to advertise brand -> individual see's the advertisement and is influenced -> individuals relatives and friends are influenced by the individual.

This brings forth Lefebre's critique of everyday life, that 'many men and even people in general, do not know their own lives very well, or know them inadequately'. (Lefebvre, 1991, p.94)
The idea can be taken back to the very first rationale we purposed that everyday when one chooses what clothes to wear, one does not recognise the influence of celebrities in that choice.

Lefebvre, H., Moore, J. and Trebitsch, M. (1991) Critique of everyday life. New York: Verso.

M.U.S goes live

we will be filming at various times this week. some videos will be recorded out in the public asking people what they think of the brand and also will be asking in general, questions relating to the world of fashion. We'll also be trying to find out which clothes they wear and if there is any attachment towards a particular brand.

Unal has the digital equipment set up including a camcorder and tablet to edit and collate all the snippets.

Our t shirts finally has come. M.U.S HAS ARRIVED

Posters for M.U.S

we have designed some posters for our t shirts and will be sticking them out in the public and using it to bring the brand alive.