This is also known as celebrity marketing where they use a famous individual to promote there brand. For example Ryan Reynolds for Hugo Boss clothing. By using Ryan Reynolds this would influence consumer purchase because people may have the attitude ''If the product is good enough for him, it's good enough for me." By using Ryan Reynolds it also gives you an idea that if you wear the same clothes as him you can be similar to him. If Hugo Boss used an ordinary person it wouldn't have a huge impact as using a celebrity because if I saw ordinary person used for the Hugo Boss advert it wouldn't make me go and buy it as I would see nothing special about it whereas having a celebrity it makes the brand extra special.
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