Quality Control

Quality control

We have seen how a brand can influence an individual with the choices they make, with the way they are perceived and how it makes ourselves feel.
But is there actually any difference between designer clothes and their unbranded counterparts?

I looked to investigate into the subject and do some digging around products that may be very similar in the materials used to make them and their appearance. Yet one is only but a fraction of the price of the other.

Lets take Ralph Lauren for example; a worldwide notorious brand, Ralph Lauren has been around since 1967. The company produces a wide range of garments including home furnishing and fragrances. For this blog post I will be specifically focusing on their line of men's polo t-shirts costing at around £70 a piece.

So what is it that makes Ralph Lauren's polo t-shirts so expensive?
below is a screenshot illustrating the features and materials used in the t-shirt:

and here is another screenshot of a navy blue polo shirt of my choice costing at £7.99. the only difference here is that there is an absence of the logo in item number 2.

as you can see here there is firstly no difference in the materials used to create both items; both are 100% cotton. furthermore both t shirts have a taped or ribbed neck collar featuring either a two button or three button placket. aside from the minor differences the only feature lacking in my £7.99 polo is that it is not important and the 'signature polo logo' is not embroidered into the clothing.