Intervention plan

For our intervention we wanted to illustrate how and the extent of which people were aware of brands and if so, what sort of influence a specific brand had on an individual.

In order to go out this we will carry out an experiment in which we will create a fake logo and attempt to fool people claiming this is a new and upcoming brand endorsed by various celebrities.

Our experiment will involve the use of video cameras to film the responses we get from the public as well as the design of t shirts imprinted with our logo. Aswell as collecting data within the uni campus we will also look to gain some data from various parts of london, perhaps outside a designer outlet store or a retail area.

Another aspect of the intervention includes talking to people and finding out exactly what it is that entices someone towards a brand, how they feel when they wear it and whether or not if they share any of the same values.
This will allow us to identify whether the so called values attached to a brand is actually implemented onto individuals or if there is no correlation, why this may be.

Whilst  carrying out this intervention we will be looking to collect results from a variety of people including those who are very fashion concious aswell as people who are simply not bothered about designer clothes to get opinions from both ends of the scale.

Hopefully we will be looking to get all of our equipment sorted over this weekend and will be filming next week.