After two days of recording i thought it would be a good idea to do a shop intervention. After i proposed the idea to Unal and Mehraj we decided to take our t shirt into TMax and try to convince them that they sold our t shirt. It work as they tried charging us 9.99 for the t shirt. The reason we decided to use TMax is because they are focused on selling factory faulted branded goods. If we convinced them that the brand was real using our celebrity photos we could portray the level of celebrity endorsement in todays society. They ended up being convinced due to my 'excitement' that Ronaldo also wears this brand.
I feel this intervention was very successful, as after Shakil's and Mehraj's quality acting they tried making us pay for our own T-Shirt. The most convincing point as we thought was the fact that celebrities had endorsed the brand. This adds to our rationale in two aspects:
ReplyDelete1 - Celebrity endorsement adds to a brands representation
2 - Celebrity endorsement makes a brand 'high class' (as T.K focus on selling 'high class', factory faulted, clothes at a lower price.